Meaning — found, not manufactured
Come home to what truly matters.
Meaning cannot be pursued, only found and answered. We walk with you toward a life lived and worked from meaning.
Join a Meaning CircleMeaning is found, not manufactured.
You are not beaten into a better self — the meaning already within you is kindled. Through logo-HEART, our integrative model for a meaningful life, we help you come home to your truest self and live from there, so that flourishing follows as the fruit, and not the aim.
The four ways we serve
The cornerstones of the movement.
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The youth
Meeting the emptiness as it forms — helping young people find direction before the vacuum hardens.
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The second half of life
Accompanying the threshold, when achievements no longer answer the question, toward a life re-founded on meaning.
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Purpose-driven leaders
Bringing meaning to those who shape institutions, so it ripples outward through everyone they touch.
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Coaches
Training and certifying coaches in logo-HEART, so this becomes a movement and not only a practice.
Meet the Founder
Mohamed Amr
Mohamed Amr is the founder of Purpose Forge, a meaning-centered practice helping individuals, leaders, coaches, and organizations put meaning at the center of how they live and work, led by a purpose that runs deeper than profit and performance. Across two decades — from technology through management consulting and Agile, which he helped bring to Egypt, into leadership, organizational psychology, and psychotherapy — his path has been one long deepening toward a single question: what makes a human life, and the work we give it to, truly meaningful. For the past six years that work has centered on logotherapy and meaning, expressed through his own integrative model, logo-HEART. He believes we are living through a meaning crisis, and that helping people find meaning, especially in the age of AI, is the work of our time.
Read my storyThe relational heart
Meaning Circles
Eight people, one question that matters. Six evenings together — real faces, real presence — a small circle walking the same question, in Arabic or English.
Join a Meaning CircleThe door is open.
Come home to what matters. The next circles open this season — reserve your seat, and we'll walk the first question together.
Begin